跨際數位行銷有限公司之前被問到到底Facebook廣告好還是Google AdWords優呢？這次就來替大家分析解惑一下這兩種廣告方式各自的優點和缺點。看完文成章後再來針對你覺得比較適合的方式來去替公司做出正確的廣告決策也不遲唷！
Google一直以來都是搜尋引擎的大宗，也是個大型或小型企業最會使用的搜尋引擎。然而在2015年Facebook也有了Marketplace這個功能之後，Google不得不稍微注意一下，因為Facebook可是有上億個使用者的社群平台，而這個力量也足以動搖到Google的寶座。雖然說Google和Facebook是兩種不同的平台，但是對於優化的原則還是不變的。你必須給顧客他們想要的資訊，例如，公司名稱、地址以及擁有的服務等等……。
跨際數位行銷有限公司替你來分析Google AdWords和Facebook廣告
Google AdWords的優點：
- 你可以聯繫到正在尋找你的產品的消費者以及他們在尋找的確切型號、顏色和形狀。
- Google AdWords可以說是無遠弗屆，他可以出現在非常特定的網站或論壇。所以你可以只需要針對指定的客群在特定的網站放置你的廣告。
- 你可以利用Google AdWords來客製化你的廣告，去改變各種因素來讓你的廣告更加吸引人。
Google AdWords的缺點：
- Google AdWords的缺點就是他的設定太多種，你很容易就迷失方向，所以你必須有精密的分析技巧才可以完美的駕馭Google AdWords。
- 另一個缺點就是Google AdWords的關鍵字競價狀況非常激烈，所以要獲得一定的收穫你必須先有一定的投資。
Facebook廣告的優點：
- 獨特而精確的人口統計和興趣的定位。你的業務可以輕鬆聯繫到理想的客戶。
- Facebook使用機器學習來優化定位。他可以對正在搜尋你的產品的客戶展示你的廣告來吸引他的注意力。
- Facebook強大的再行銷系統可以追蹤過去曾經瀏覽過你的商品的客戶，透過高頻率的展示你的廣告來提高轉換的可能性。
Facebook廣告的缺點：
- 隨著Facebook演算法的調整，你的Facebook廣告可能會被覆蓋過去。
- Facebook的演算法對於廣大的使用者來說是一塊未知的領域，在還沒完全熟悉他的遊戲規則時，可能都會有點風險。
總結來說，不管是Google Adwords還是Facebook廣告都有各自的優缺點，所以到底要採取哪種廣告方式得經過行銷團隊的商討。但是可以確定的事情是，Google AdWords是幫助你找到新客戶，然而Facebook廣告則是讓新客戶更容易找到你。
期待你們分析youtube的廣告
清楚明瞭!
Google AdWords 挺複雜的
推分析
For the reason that the admin of this web page is working, no doubt very soon it will be renowned, due to its quality contents. Gayleen Gaby Samau
Every weekend i used to go to see this web site, because i want enjoyment, as this this website conations actually nice funny material too. Noella Pacorro Tomkin
Nice post. I learn something new and challenging on sites I stumbleupon on a daily basis. Lora Phip Capello
Whats up very nice web site!! Guy .. Excellent .. Superb .. Robbi Cleavland Mecke
Respect to website author, some fantastic selective information. Madelina Thornie Petronella
If some one needs expert view on the topic of running a blog then i recommend him/her to visit this web site, Keep up the fastidious work. Savina Tremain Brott
Hi there. I found your website by means of Google while searching for a comparable subject, your website got here up. It seems great. I have bookmarked it in my google bookmarks to come back then. Adela Mace Graner
Hello There. I found your blog using msn. This is a really well written article. I will be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will definitely return.| Leola Orren Jaynell
If you are going for most excellent contents like I do, only pay a visit this web
site all the time as it gives quality contents, thanks
This post will help the internet users for creating new weblog or even a blog from start
to end. 0mniartist asmr
Everything is very open with a clear clarification of the issues.
It was definitely informative. Your website is useful. Many thanks for sharing!
0mniartist asmr
Definitely believe that that you stated. Your favorite justification seemed to be on the web the
simplest factor to consider of. I say to you, I definitely get irked at the same time as folks think
about worries that they plainly don’t realize about. You controlled to
hit the nail upon the top and outlined out the whole thing without having side-effects , other people could take a signal.
Will probably be again to get more. Thank you asmr
0mniartist
Its like you read my mind! You appear to know so much about this, like you wrote
the book in it or something. I think that you can do with a few pics to drive the message
home a bit, but instead of that, this is excellent
blog. A great read. I’ll definitely be back. asmr
0mniartist
Asking questions are actually pleasant thing if you are not understanding anything entirely, but this
paragraph offers pleasant understanding yet. 0mniartist asmr
I have been surfing on-line greater than three hours
lately, yet I never found any attention-grabbing article like yours.
It’s lovely price enough for me. In my opinion, if all webmasters and bloggers made just
right content material as you did, the web might be a lot more helpful
than ever before. 0mniartist asmr
Right away I am going to do my breakfast, once
having my breakfast coming yet again to read
additional news.
Pretty! This has been a really wonderful post. Many thanks for supplying
this info.
You’re so cool! I don’t suppose I’ve read through a single thing like
this before. So nice to find somebody with a few genuine
thoughts on this issue. Really.. many thanks for starting this up.
This web site is something that is needed on the web, someone with a little originality!
This is my first time go to see at here and
i am in fact happy to read all at one place.
This text is priceless. When can I find out more?
I’m now not sure where you’re getting your information, however good topic.
I must spend a while studying much more or working out more.
Thanks for magnificent information I used to be searching for this info for my mission.
After looking into a number of the blog articles on your site, I honestly appreciate your way of writing a
blog. I book-marked it to my bookmark website list and will be checking back in the near future.
Take a look at my website too and let me know how you feel.
You’re so awesome! I don’t think I’ve read anything like that before.
So wonderful to discover another person with some original thoughts on this subject.
Seriously.. many thanks for starting this up. This web site is one thing that’s needed on the web, someone with a little originality!
That is a very good tip particularly to those new to the blogosphere.
Simple but very precise information… Thank you
for sharing this one. A must read post!
scoliosis
This is very interesting, You’re a very skilled
blogger. I have joined your rss feed and look forward to seeking more of your magnificent post.
Also, I’ve shared your web site in my social networks! scoliosis
scoliosis
I must thank you for the efforts you have put in writing this blog.
I am hoping to see the same high-grade content by you in the future as well.
In truth, your creative writing abilities has inspired me to
get my own, personal website now 😉 scoliosis
dating sites
Hello, i think that i saw you visited my web site thus i
came to “return the favor”.I’m attempting to
find things to improve my site!I suppose its ok to use
a few of your ideas!! dating sites
Today, I went to the beachfront with my kids.
I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but
I had to tell someone!
What a stuff of un-ambiguity and preserveness of precious knowledge on the topic of unexpected feelings.
This is very interesting, You are a very skilled blogger.
I’ve joined your feed and look forward to seeking more of your excellent post.
Also, I have shared your web site in my social networks!
I am curious to find out what blog platform you are utilizing?
I’m having some minor security problems with my latest
blog and I would like to find something more safeguarded.
Do you have any solutions?
Pretty! This has been a really wonderful article. Thanks
for providing these details.
Magnificent goods from you, man. I have understand your stuff previous to and you’re just too wonderful.
I really like what you have acquired here, really like what you are stating
and the way in which you say it. You make it entertaining and
you still care for to keep it wise. I can’t wait to read much more
from you. This is actually a tremendous web site.
Its such as you learn my mind! You appear to know a lot approximately this, such as you wrote the e book in it
or something. I believe that you just could do with a few % to drive the message home a bit, however instead of that, this is fantastic blog.
A great read. I will definitely be back.
Superb website you have here but I was curious if you knew of any
user discussion forums that cover the same topics talked about here?
I’d really love to be a part of online community where I can get responses from other knowledgeable people that share the same
interest. If you have any suggestions, please let me know.
Cheers!
If some one wants expert view concerning blogging and site-building after that
i advise him/her to pay a quick visit this webpage, Keep
up the nice work.
Do you mind if I quote a few of your articles as long as I provide credit and sources back to your webpage?
My website is in the very same area of interest as yours and my visitors would certainly
benefit from some of the information you provide here.
Please let me know if this ok with you. Appreciate it!
wonderful points altogether, you simply gained a new reader.
What would you suggest in regards to your publish that you
made a few days in the past? Any certain?
Hi, this weekend is good for me, because this time i am reading this
impressive informative paragraph here at my house.
whoah this weblog is excellent i really like reading your articles.
Keep up the great work! You know, a lot of persons are hunting
around for this info, you can help them greatly.
My webpage: benjamindinh.fr
Hi! I just wanted too ask if you ever have any trouble wirh
hackers? My last blog (wordpress) was hacked and I ended
uup losing several weeks of hard work duue to no back up.
Do you have any solutions to prevent hackers?
Hi, its pleasant paragraph on the topic of media print,
we all understand media is a great source of data.
Also visit my web blog: Leo
If you would like to improve your familiarity simply keep visiting this website and be updated with the most
recent information posted here.
My blog :: blog.tibetcul.com
Hello! I simply wish to give you a huge thumbs up
for your excellent information you have right here on this post.
I am coming back to your site for more soon.
my website forums.feasycom.com
As soon as I detected this web site I went on reddit to share some of the love with them.
Here is my page; shihan.com.ru
Heya outstanding website! Does running a blog such as this require a massive amount work?
I’ve very little expertise in computer programming but I had been hoping to start
my own blog soon. Anyways, should you have any suggestions or tips for new blog owners please share.
I understand this is off subject nevertheless I simply needed to ask.
Many thanks!
Visit my blog … http://anapa-alrosa.com.ru/modules.php?name=Your_Account&op=userinfo&username=LearyOdell
whooah this blog is great i like reading your posts.
Keep up the good paintings! Youu realize, lots of persons are hunting around for this info,you can aid
them greatly.
whoah this weblog is wonderful i like studying your posts.
Keep up the great work! You already know, a lot of people
are searching round for this information, you could aid them greatly.
Thanks for this post, I am a big big fan of this web site would like to go on updated.
Also visit my web-site – mpc-install.com
Appreciation to my father who shared with me on the topic of this blog, this weblog is in fact amazing.
Also visit my web blog: mpc-install.com
Hi there, I desire to subscribe for this web site to
obtain most recent updates, therefore where can i do it please
help out.
My website; http://shihan.com.ru/
Excellent read, I just passed this onto a colleague who was doing some
research on that. And he just bought me lunch because I found it for him smile So let me rephrase that:
Thanks for lunch!
Look at my webpage; mpc-install.com
Hello very cool blog!! Man .. Excellent ..
Wonderful .. I will bookmark your site and take
the feeds also?I’m happy to find numerous useful information right here
in the put up, we need work out extra strategies in this regard, thanks
for sharing.
Here is my blog post … kebe.top
Spot on with this write-up, I honestly believe that this web site needs much more attention. I’ll probably be returning
to read more, thanks for the information!
Feel free to visit my web page … http://frun-test.sakura.ne.jp/
Hello, i believe that i saw you visited my site thus i came to ?go back the want?.I’m trying to to find issues to enhance
my web site!I guess its adequate to use a few of your ideas!!
Check out my blog post; http://www.hotelforrest.ru/modules.php?name=Your_Account&op=userinfo&username=HeflinRandall
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my
blog that automatically tweet my newest twitter updates. I’ve been looking
for a plug-in like this for quite some time and was hoping
maybe you would have some experience with something like
this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Here is my blog post; http://www.goldenanapa.ru
My brother suggested I might like this blog. He
was totally right. This post actually made my day.
You can not imagine just how much time I had spent for this information! Thanks!
my blog … duna-anapa.net.ru
Like sugarHouse, only slot games will be out there at Parx’s
on-line casino.
My partner and I absolutely love your blog and find most
of your post’s to be just what I’m looking for. can you offer
guest writers to write content to suit your needs?
I wouldn’t mind creating a post or elaborating on many of the subjects you write with
regards to here. Again, awesome blog!
Check out my page … http://www.lubertsi.net
certainly like your web site however you have to check the spelling on several of your posts.
Several of them are rife with spelling problems and I
find it very troublesome to inform the truth then again I’ll definitely
come again again.
Also visit my homepage … Jibe CBD Gummies
I actually still cannot quite believe that I could always be one of those reading the important recommendations found
on your web site. My family and I are seriously thankful on your generosity and for giving me the potential
to pursue our chosen profession path. Many thanks for the important information I managed to get from your web site.
my page … Claritox Pro Reviews
I’m amazed, I must say. Seldom do I encounter a blog that’s both educative and interesting, and let me tell you,
you’ve hit the nail on the head. The issue is something too few men and women are speaking
intelligently about. Now i’m very happy I came across this in my search for something relating to
this.
Feel free to surf to my webpage … https://mpc-install.com/punbb-1.4.6/viewtopic.php?id=488953
I am extremely impressed together with your writing talents and also with the format
for your blog. Is that this a paid topic or did you modify it your self?
Either way stay up the nice quality writing, it is uncommon to peer
a great weblog like this one today..
my site … ACV Advanced Gummies Ingredients
Woh I your articles, saved to fav!
my website OHO Pro Smartwatch
I read this piece of writing fully concerning the difference of hottest and earlier technologies, it’s awesome article.
Feel free to visit my blog post: shihan.com.ru
I do not even understand how I ended up right
here, but I thought this put up was great. I don’t understand who you’re however certainly you’re
going to a famous blogger in the event you are not already.
Cheers!
Have a look at my blog post Burst Audio Wireless Earbuds
Hello.This article was extremely remarkable, especially because I was searching for thoughts on this subject last Monday.
Here is my page :: kebe.top
Great – I should definitely pronounce, impressed
with your website. I had no trouble navigating through all
tabs as well as related info ended up being truly simple to do to access.
I recently found what I hoped for before you know
it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, website
theme . a tones way for your customer to communicate.
Nice task.
Review my site :: duna-anapa.net.ru
Highly descriptive blog, I enjoyed that bit. Will
there be a part 2?
Also visit my blog Quad Air Drone Reviews
Great post.
My blog – website
Thankfulness to my father who stated to me concerning
this weblog, this webpage is truly remarkable.
Many thanks extremely helpful. Will certainly share website with my buddies. https://gaydatingzz.com/
Many thanks extremely helpful. Will certainly share
website with my buddies. https://gaydatingzz.com/