跨際數位行銷有限公司Google和Facebook廣告的優缺點
跨際數位廣告圈

跨際數位行銷有限公司分析Google關鍵字和Facebook廣告的優缺點

跨際數位行銷有限公司之前被問到到底Facebook廣告好還是Google AdWords優呢?這次就來替大家分析解惑一下這兩種廣告方式各自的優點和缺點。看完文成章後再來針對你覺得比較適合的方式來去替公司做出正確的廣告決策也不遲唷!

Google一直以來都是搜尋引擎的大宗,也是個大型或小型企業最會使用的搜尋引擎。然而在2015年Facebook也有了Marketplace這個功能之後,Google不得不稍微注意一下,因為Facebook可是有上億個使用者的社群平台,而這個力量也足以動搖到Google的寶座。雖然說Google和Facebook是兩種不同的平台,但是對於優化的原則還是不變的。你必須給顧客他們想要的資訊,例如,公司名稱、地址以及擁有的服務等等……。

跨際數位行銷有限公司替你來分析Google AdWordsFacebook廣告

Google AdWords的優點:

  • 你可以聯繫到正在尋找你的產品的消費者以及他們在尋找的確切型號、顏色和形狀。
  • Google AdWords可以說是無遠弗屆,他可以出現在非常特定的網站或論壇。所以你可以只需要針對指定的客群在特定的網站放置你的廣告。
  • 你可以利用Google AdWords來客製化你的廣告,去改變各種因素來讓你的廣告更加吸引人。

Google AdWords的缺點:

  • Google AdWords的缺點就是他的設定太多種,你很容易就迷失方向,所以你必須有精密的分析技巧才可以完美的駕馭Google AdWords。
  • 另一個缺點就是Google AdWords的關鍵字競價狀況非常激烈,所以要獲得一定的收穫你必須先有一定的投資。

Facebook廣告的優點:

  • 獨特而精確的人口統計和興趣的定位。你的業務可以輕鬆聯繫到理想的客戶。
  • Facebook使用機器學習來優化定位。他可以對正在搜尋你的產品的客戶展示你的廣告來吸引他的注意力。
  • Facebook強大的再行銷系統可以追蹤過去曾經瀏覽過你的商品的客戶,透過高頻率的展示你的廣告來提高轉換的可能性。

Facebook廣告的缺點:

  • 隨著Facebook演算法的調整,你的Facebook廣告可能會被覆蓋過去。
  • Facebook的演算法對於廣大的使用者來說是一塊未知的領域,在還沒完全熟悉他的遊戲規則時,可能都會有點風險。

總結來說,不管是Google Adwords還是Facebook廣告都有各自的優缺點,所以到底要採取哪種廣告方式得經過行銷團隊的商討。但是可以確定的事情是,Google AdWords是幫助你找到新客戶,然而Facebook廣告則是讓新客戶更容易找到你。

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