跨際數位行銷有限公司發現隨著科技的進步，線上廣告的形式也越來越多元。同時社群媒體平台的出現，也帶來了新的用戶群以及新的廣告商機。也因為越來越多消費者習慣性地上網，所以線上廣告的威力也是不容小覷。不過到底有哪些線上廣告形式，而這些廣告又該如何操作呢？讓文章接下來來告訴你！
跨際數位行銷有限公司告訴你有哪些線上廣告
- 社群媒體的”直播”：隨著使用社群媒體的人數上升，越來越多公司會在社群媒體上使用直播的功能。直播可以讓公司和消費者有直接的互動，並且可以透過直播來回答消費者的疑惑。藉由直播和消費者的互動以及解決消費者的問題，可以製造一個雙向的溝通方式，也可以讓消費者對公司有更高的忠誠度。
直播主題可以包含很多種類，但是切記要儘量保持一致性。不管是直播時間或是直播主題都要制定一個計劃表。規律地直播會讓消費者對你產生好奇心以及期待感。所以善加利用社群媒體的直播功能，可能可以培養出一群忠實的粉絲！
- 限時動態：從2017年10月開始，每天使用Instagram限時動態的人數超過3億人，而且使用人數持續在上升。許多公司也開始利用限時動態廣告來增加自己的曝光度。同時也可以藉由限時動態廣告的”向上滑動”功能將Instagram用戶導入官方網站、部落格文章、登陸頁面，或是銷售業面。藉此提高網站的自然流量甚至是提高用戶的轉換率。
- 解說型影片：解說型影片可以吸引很多客戶。根據調查指出，看過解說型影片的消費者會比沒看過影片的消費者高出81倍的購買率。因為消費者認為，藉由影片的解說是最能解決疑惑的方法。所以公司可以針對不同的產品/服務做出給不同客群的影片。再藉由將影片上傳至不同的網路平台，例如：Facebook、Instagram以及YouTube來達到更多的觸及人數。
解說影片的時間不能太長，約莫3分鐘左右即可。影片的內容也要保持連貫和單一，過多的訊息都會讓消費者感到混亂。所以一個好的解說型影片必須要保有吸引消費者、傳達訊息，以及不浪費時間的特徵。這樣才能吸引更多的觀看人數。 - 贊助：透過贊助Facebook、Instagrm還有YouTube可以讓你的影片廣告曝光率更高。這些平台的影片廣告點擊率平均為84%，比起其他形式的數位廣告有著較好的效果。
- 網路研討會：網路研討會的功能其實類似線上直播的功能。許多B2B的公司會在各大社群媒體平台上做網路研討會。研討會的內容不只可以是展示產品功能，也可以是請消費者分享他們對於產品使用後的心得。所以你也可以聽到消費者的意見，進而對產品/服務做出改善。
不管你用的是以上哪種線上廣告方式，他們都有各自的好處以及不同的客群。所以要先了解你的目標客群慣用的平台，以及了解他們喜好的方法。進而制訂出符合目標客群的線上廣告計劃。
感謝分享
生活處處是廣告阿
Many thanks for this wonderful post, I am happy I found this web site on search engines. Elsey Marven Jacie
No matter if some one searches for his required thing, thus he/she desires to be available that in detail, so that thing is maintained over here. Morna Pernell Dagny
Just like other styles of technological innovation, video games too have had to progress as a result of many years. Marijo Rollie Costello Catrina Arvin Ilyse
pharmacy coupons
viagra online from canada
how to cialis
medrol 16 mg
cymbalta brand name coupon
metformin prices
flagyl generic cost
order flagyl online
metformin 250
atenolol 10 mg tablet
buy clomid 50 mg online paypal
cialis daily use coupon
dapoxetine for sale
how can you get viagra online
zofran 16 mg
ventolin 95mcg
over the counter viagra in us
I’d like to thank you for the efforts you have put in penning this site.
I’m hoping to see the same high-grade blog posts by you later on as well.
In fact, your creative writing abilities has inspired me
to get my very own site now 😉 asmr 0mniartist
Genuinely no matter if someone doesn’t know afterward its up to other viewers that they will assist, so here it happens.
asmr 0mniartist
Samsung isn’t just bringing the latest Galaxy A phones to the US — it’s also bolstering its update policy for those devices. As 9to5Google reports, the tech giant has begun offering three years of major Android updates to A-series devices for the first time.
According to new statistics, YouTube and Facebook still dominate the social media market in the United States; But Facebook has stopped growing.
Admiring the dedication you put into your site and in depth information you present.
It’s great to come across a blog every once in a while that
isn’t the same old rehashed information. Great read!
I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.
0mniartist asmr
You are so cool! I do not suppose I’ve read through a single thing like that before.
So nice to find somebody with a few original thoughts
on this subject matter. Seriously.. many thanks for starting this up.
This site is one thing that is required on the internet, someone with a bit
of originality! 0mniartist asmr
I quite like reading a post that will make people think. Also,
thank you for allowing for me to comment! asmr 0mniartist
Thanks for one’s marvelous posting! I really enjoyed
reading it, you’re a great author. I will ensure that I bookmark your blog
and may come back later in life. I want to encourage you to continue your great posts, have a nice afternoon! 0mniartist asmr