跨際數位行銷有限公司發現，現在的廣告形式越來越多元。而每一種線上廣告的影響力都不容小覷。畢竟現在的科技以及網路資訊如此發達，大多數的消費者都是透過網路接收到廣告資訊。所以線上廣告對於許多企業來說更是一種不可或缺的宣傳。到底線上廣告對於數位行銷策略的重要性有多少呢？讓我們一探究竟吧！
跨際數位行銷有限公司告訴你原因
原因一：精準地區分目標客戶
有別於傳統平面媒體，線上廣告可以更有效率且精準地區分你的目標客戶。你可以透過追蹤曾經瀏覽過你產品/服務的客戶進行初步分析。並且依據他們的性別、年齡、語言以及經濟等方面的資訊，發送出不同的線上廣告，以達取更高的效率。
你甚至可以決定希望廣告出現在哪些地方、廣告出現的平率以及廣告出現的裝置，這些方法都可以有效地提升網站的點擊率，甚至是潛在客戶的轉換率。
原因二：無止盡的觸及
現在網路科技的發達，讓網路使用者的數量日漸增加。這也就意味著，你的線上廣告可以被更多人看到。而網路就是種全年無休的平台，所以也不用擔心因為時差的問題。你自己也可以決定希望網路使用者在看到你的廣告之後有什麼樣的動作。是希望他們打電話詢問、下載產品型錄，或是直接下單購買呢？這些都是你可以在線上廣告中加入的元素。不要讓使用者只是看過你的廣告而已，因為他們一天當中會接觸到太多的資訊。為了讓他們不要遺忘你的線上廣告，引導他們做出更進一步的動作吧！
原因三：減少支出
即使你不是非常大型的公司，你也可以選擇使用線上廣告的宣傳。因為線上廣告不一定要花費大把鈔票才能完成，甚至可以替你減少不必要的支出。因為在設定線上廣告的同時，你可以自行決定想要投放的預算。前幾次可以稍微投資並且觀察不同廣告方式的優缺點，再進一步決定是否要投放更多預算。
原因四：即時性與彈性
線上廣告的好處在於可以即時的操作以及隨時觀察最新的結果數據。並且可以根據結果數據的顯示找出導致線上廣告效果不彰甚至失敗的原因，並且做出立即的更改，讓整體線上廣告不會受到過多的限制。
原因五：精準的分析結果
隨著科技的進步，網路上也出現了許多分析的工具。你不能只有投資線上廣告，也得在分析方面下足功夫。如果可以從分析工具當中找出使用者的資訊瀏覽偏好或是購物模式，你就可以制定出更完善的線上廣告。這樣一來才可以讓你對於線上廣告的投資效果達到最大值。
原因六：多元的形式
線上廣告的形式越來越多元，你可以選擇使用文字、圖表、數據、圖片或是影片等等的方式來呈現產品/服務的廣告。每一種廣告都會擁有不同的效果，而不同的線上平台也可以吸引到不同的客群。例如最近流行的Instagram限時動態廣告就有相當的影響力。
相對於以前，現在的廣告散播真的很方便!
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