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網路行銷專家-五步驟教您網路行銷提案如何寫? 推薦您一定要看的網路行銷五分鐘商學院

網路行銷的價值

結合跨際數位行銷在過往協助客戶網路行銷上千家後的經驗,要如何讓客戶在比案過程中更容易了解我們網路行銷的提案到底是提供什麼樣的價值,在此提供給大家在網路行銷提案時有個明確的流程去思考與製作:

1.這份提案最主要的是行銷目的是什麼

目前幫上千家的中小企業或是大型企業明確定訂行銷目的,可以說是這份提案是否能成功的最主要因素。如果一開始在與業主談行銷目標時,有的只是很籠統的說要增加品牌知名度,這時如何衡量品牌知名度有增加?建議在行銷提案前先和業主(最好是主要決策者)先定義清楚。 不然很容易讓業主在做了之後,是無感的,這樣以後的合作機會,或是拿到此案的機會都不大。另外,比較明確的網路行銷目的包含從網路上來的流量可以增加多少活動參加人數?或是提高客戶在網站的填寫表單?還是直接可以增加網路電商的產品銷售量?

2.要達成上述的行銷目的,我們就要採取相對應的行銷策略以達成網路行銷目標!

整體行銷策略,我們跨際數位行銷顧問會先協助客戶了解其所在的產業,客戶所屬的相對位置是領先者或是追趕者,依不一樣的屬性都會有不同的網路行銷競爭策略,這些的制定,要由顧問做好網路行銷的產業分析之後才會明定行銷策略。看是要採產品特性的差異化競爭或是用低價保護目前的市場佔有率,或是保持在女性市場心裡在此品項的第一名的印象!

3.網路行銷要執行的流程與項目

由於上述的目標和行銷策略一擬定完成後,則就可以breakdown 所有針對這些策略要執行項目有哪些?分別的順序是什麼?可以明確列出要執行的項目或時程。比如有新品要上市,我們可能於四月初要先在自媒體 (官網或FB) 先露出產品說明與照片或影片,之後可能要以GDN主動推播的方式讓大眾知道我們有這項新產品會進來我們購物網,之後再用更多的FB貼文、部落客或口碑分享,讓大眾了解買這項產品的好處,之後再行銷的廣告….這是一連串整合行銷可執行的項目。

4.上述的行銷策略與網路行銷的執行後,本次網路行銷專案的檢核的指標為何?

比如,目標若為增加網路訪客,是一個月進購物網的流量要達到3,000人,或是網路上留諮詢單的筆數三個月要到1,000筆,或是網路購物商城的業績要達到一個月一百萬以上… 要有明確的指標可供衡量,才知道是否需要改進或如何改善。

5.根據要達到這樣的目標和要執行的項目,總共的行銷花費是多少?

這通常客戶在初期會提供一個大約的價格範圍讓我們去規劃,但若我們針對的目標或是要讓專案更完整而要做的項目更多,此時可以提出不同方案供客戶參考,同時讓他們了解會有不同的效果,這樣的話,客戶也易於做選擇。

 

以上包含客戶在一份網路行銷提案中想了解的項目及讓客戶擁有接受提案的關鍵。 所以推薦大家可以先照著這份提案大綱去完成您的提案,也祝您與貴公司都能提案順利。

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