在跨際數位行銷裡常常被問到，到底我應該下哪種類型的廣告好？
雖然說Facebook跟Google adwords都一樣在網路上廣告，也都能夠有效的觸及到潛在客戶，但是對預算有限的小公司來說，到底哪個選擇才是比較好的呢？
首先，讓我們先來釐清一點，不像付費搜尋廣告（如Adwords搜尋聯播網）是以“關鍵字”為廣告觸發的條件，Facebook廣告鎖定主要是以用戶的興趣以及在網路上的行為為主。
雖然
跨際數位行銷還是非常建議每個企業
，都應該要以數據為導向，先各自做過測試後，再決定公司應該把行銷預算花在哪個廣告平台，不過，針對才剛開始起步的公司，以下幾點可以參考：
-
B2C的企業-主要顧客為一般消費民眾
從Facebook開始，除非你是賣給非常小眾特定的族群，或是你的產品最低價格超過15,000元，那你可以從Google Adwords開始，建議你可以從總預算裡面抽出10%~20%去測試其他的目標市場 -
B2B的企業-主要顧客是一般公司
可以從Google Adwords開始，並且非常建議可以搭配Google 以及 Facebook的搜尋聯播網。並且也可以從每個月的預算裡面，抽出10~20%的預算去投投看Facebook的興趣群眾，或許也會收穫到異想不到的成效喔！
最後，因為兩家主要廣告平台的演算法一直在改變，所以除了盡量發揮各自的平台優勢外，建議也要搭配最新的廣告行銷趨勢。
內容+廣告精準的鎖定，才能幫助自己的企業達到最大的成效喔！
感謝提供參考!
有用過Google的，覺得蠻不錯
Hello! Someone in my Facebook group shared this site with us so I came to give it a look.
I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers!
Wonderful blog and terrific style and design. 0mniartist asmr
Attractive section of content. I just stumbled upon your
web site and in accession capital to assert that I get in fact enjoyed
account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently
fast. 0mniartist asmr
Unquestionably consider that that you said. Your favorite reason seemed to be on the internet the easiest factor to
be mindful of. I say to you, I definitely get annoyed at the
same time as people think about worries that they plainly do not realize about.
You managed to hit the nail upon the highest and outlined out the entire thing
with no need side effect , people can take a signal.
Will probably be again to get more. Thanks asmr 0mniartist
You need to take part in a contest for one of the most useful websites online.
I will recommend this web site! asmr 0mniartist
We absolutely love your blog and find almost all of your post’s to be what precisely I’m looking for.
Would you offer guest writers to write content for you?
I wouldn’t mind publishing a post or elaborating on some of the subjects
you write related to here. Again, awesome blog! asmr 0mniartist
Hello, I enjoy reading all of your post. I wanted to write a little comment to support you.
asmr 0mniartist
Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot
of spam remarks? If so how do you prevent it, any
plugin or anything you can recommend? I get so much lately it’s driving
me insane so any support is very much appreciated.
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you! By the way, how could we
communicate?
Admiring the time and energy you put into your website and in depth information you offer.
It’s awesome to come across a blog every once in a while that isn’t
the same out of date rehashed material. Excellent
read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google
account.
It is truly a great and helpful piece of info.
I’m satisfied that you simply shared this useful information with us.
Please keep us informed like this. Thank you for sharing.
Remarkable! Its in fact awesome post, I have got much clear idea about
from this paragraph.
We stumbled over here coming from a different website and thought I may as well check things out.
I like what I see so now i’m following you. Look forward to
finding out about your web page for a second
time.
wonderful points altogether, you just won a brand
new reader. What may you suggest in regards to your submit that you
just made a few days ago? Any certain?
At this time I am going to do my breakfast, later than having my breakfast coming yet again to read more
news.
scoliosis
Spot on with this write-up, I absolutely feel this site needs a great deal more attention. I’ll probably
be returning to read more, thanks for the info! scoliosis
scoliosis
Do you have any video of that? I’d love to find out some additional
information. scoliosis
free dating sites
Hey, I think your site might be having browser compatibility
issues. When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, superb blog!
free dating sites
If you want to increase your knowledge simply keep visiting this web
page and be updated with the newest information posted here.
We’re a group of volunteers and starting a new scheme in our community.
Your web site offered us with valuable information to work on. You have done an impressive job and our entire community will be grateful to
you.
You’re so awesome! I do not think I’ve truly read a single thing like that before.
So nice to discover another person with a few genuine thoughts on this subject.
Seriously.. many thanks for starting this up. This web site is something that’s needed on the
web, someone with some originality!
What’s up everybody, here every person is sharing such experience, so it’s good
to read this blog, and I used to pay a quick visit this blog daily.
Hey There. I discovered your weblog the use of msn. This is
an extremely neatly written article. I will make sure to bookmark it and return to learn extra of your useful information. Thanks for the post.
I’ll certainly comeback.
When someone writes an article he/she maintains the idea of
a user in his/her brain that how a user can be aware of it.
Thus that’s why this paragraph is great. Thanks!
I do not know whether it’s just me or if perhaps everybody else encountering problems with your site.
It looks like some of the written text in your posts are running off the screen. Can someone else please provide feedback
and let me know if this is happening to them as well?
This may be a problem with my web browser because I’ve had this happen previously.
Thanks
Hmm is anyone else experiencing problems with
the images on this blog loading? I’m trying to figure out if
its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.
I used to be able to find good information from your articles.
It’s wonderful that you are getting thoughts from this post as
well as from our discussion made at this place.
Hi there, all the time i used to check website posts here in the early hours in the dawn, because i love to learn more
and more.
Its such as you read my thoughts! You appear to understand a lot approximately this,
such as you wrote the guide in it or something. I feel that you just can do with a few
percent to drive the message home a bit, however instead of that, that is magnificent blog.
A great read. I will certainly be back.