在跨際數位行銷裡常常被問到，到底我應該下哪種類型的廣告好？
雖然說Facebook跟Google adwords都一樣在網路上廣告，也都能夠有效的觸及到潛在客戶，但是對預算有限的小公司來說，到底哪個選擇才是比較好的呢？
首先，讓我們先來釐清一點，不像付費搜尋廣告（如Adwords搜尋聯播網）是以“關鍵字”為廣告觸發的條件，Facebook廣告鎖定主要是以用戶的興趣以及在網路上的行為為主。
雖然
跨際數位行銷還是非常建議每個企業
，都應該要以數據為導向，先各自做過測試後，再決定公司應該把行銷預算花在哪個廣告平台，不過，針對才剛開始起步的公司，以下幾點可以參考：
-
B2C的企業-主要顧客為一般消費民眾
從Facebook開始，除非你是賣給非常小眾特定的族群，或是你的產品最低價格超過15,000元，那你可以從Google Adwords開始，建議你可以從總預算裡面抽出10%~20%去測試其他的目標市場 -
B2B的企業-主要顧客是一般公司
可以從Google Adwords開始，並且非常建議可以搭配Google 以及 Facebook的搜尋聯播網。並且也可以從每個月的預算裡面，抽出10~20%的預算去投投看Facebook的興趣群眾，或許也會收穫到異想不到的成效喔！
最後，因為兩家主要廣告平台的演算法一直在改變，所以除了盡量發揮各自的平台優勢外，建議也要搭配最新的廣告行銷趨勢。
內容+廣告精準的鎖定，才能幫助自己的企業達到最大的成效喔！
感謝提供參考!
有用過Google的，覺得蠻不錯
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