跨際數位行銷Q&A-我們是新創/小型企業,到底應該選擇google 關鍵字廣告還是Facebook比較好?


雖然說Facebook跟Google adwords都一樣在網路上廣告,也都能夠有效的觸及到潛在客戶,但是對預算有限的小公司來說,到底哪個選擇才是比較好的呢?




  1. B2C的企業-主要顧客為一般消費民眾

    從Facebook開始,除非你是賣給非常小眾特定的族群,或是你的產品最低價格超過15,000元,那你可以從Google Adwords開始,建議你可以從總預算裡面抽出10%~20%去測試其他的目標市場
  2. B2B的企業-主要顧客是一般公司

    可以從Google Adwords開始,並且非常建議可以搭配Google 以及 Facebook的搜尋聯播網。並且也可以從每個月的預算裡面,抽出10~20%的預算去投投看Facebook的興趣群眾,或許也會收穫到異想不到的成效喔!

31 Replies to “跨際數位行銷Q&A-我們是新創/小型企業,到底應該選擇google 關鍵字廣告還是Facebook比較好?

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