跨際數位行銷有限公司發現Instagram的限時動態廣告正在掀起一股潮流。這個新功能的出現,讓行銷人員感到非常開心。但是你知道Instagram的限時動態廣告怎麼使用嘛?如果你不知道的話,就讓我們來告訴你吧!
什麼是Instagram限時動態廣告?
Instagram限時動態廣告會放置在用戶的限時動態欄中,並且顯示在應用程式的最上方。他是一個全螢幕且垂直的影像,所以整個手機螢幕都會是廣告的畫面。廣告可以被使用者向右滑過,而你可以在限時動態廣告當中置入你的文章,或是增加”向上滑動”功能將用戶導入你的網站,或是商品頁面來提高CTA(Call to Action)。
跨際數位行銷有限公司告訴你Instagram限時動態廣告的7大好處
- 提升品牌意識
- 增加觸及率
- 增加影片被瀏覽次數
- 提升轉換率
- 提高應用程式安裝率
- 增加網頁流量
- 用戶開發
如何製作Instagram限時動態廣告?
首先你要替新的廣告或是已經存在的廣告選擇行銷目標,並且替你的廣告命名。之後在對你要的觸及觀眾進行鎖定,還有你的預算限制。你可以選擇放置單一圖片的廣告,或者是一則影片。而你可以選擇使用”向上滑動”功能,將頁面導入你希望使用者看到的網站。
Instagram限時動態廣告的尺寸和規格:
你有3種尺寸可以選擇分別是:方形(1:1)、橫向(1.91:1)還有垂直(4:5)。通常建議的解析度是1080 x 1920像素,不過你也可以調整成600 x 1067像素。
圖片的規格:
檔案類型:.jpg 或 .png
檔案大小:上限30MB
時間長度:5秒鐘
影片的規格:
檔案類型:.mp4 或 .mov
檔案大小:上限 4GB
時間長度:上限15秒
支援的編解碼器:H.264, VP8
如何避免廣告被向右滑掉?
你可以鎖定你希望看到廣告的客群,你可以透過以下幾點來鎖定你的廣告客群:
- 用戶資訊
- 網站瀏覽:曾經瀏覽過你的網站的用戶
- 應用程式使用:曾經使用過你的app的用戶
- 線下活動:曾經去過你店面或是透過手機連絡公司的用戶
- 參與度:曾經和你的Facebook或Instagram文章有過互動的用戶
針對以上幾種用戶發出你的廣告,可以降低廣告直接被向右滑掉的機率。也可以吸引對你公司有興趣的潛在客戶。
你也可以試試看輪播式廣告,一次的輪播式廣告會有3個限時動態廣告。每個可以長達15秒,所以你總共會有45秒的時間。利用輪播式廣告讓用戶沒辦法一次滑過,也說不定可以讓他們對你留下印象。
爭取廣告一開始的幾秒鐘
一開頭的幾秒也是避免讓你的廣告被馬上滑掉的關鍵,你可以把握以下幾點來進行操作:
- 加上背景音樂:60%的用戶在觀看限時動態時會打開聲音,利用廣告一開始的音樂趣吸引用戶是個不錯的選擇。
- 將商標或店名放在明顯處,這樣Instagram用戶就會在前幾秒對你留下印象。
- 幫你的廣告總結:雖然你的輪播式廣告可以長達45秒,但是不要讓觀看用戶到最後一秒才知道你想表達的訊息。因為在這過程中,他們可能會失去耐心。
除了Instagram限時動態廣告,還有Facebook廣告以及Google關鍵字等等……。如果想了解更多Facebook廣告和Google關鍵字,可以參考Facebook廣告和Google關鍵字哪個好,以及他們的優缺點。行動裝置廣告儼然成為一種時下新趨勢,所以趕緊了解新趨勢,並且跟上潮流吧!
受益良多,謝謝
這幾年IG變得很熱門
感謝分享:)
Some truly quality articles on this web site , bookmarked . Cilka Earvin Zaneta
I found this game to be more challenging than similar games. Usually I can breeze through one of these games in a few hours, but The Legend of Crystal Valley gave me hours of play time. Elysee Lonnie Weiser
Having read this I believed it was rather enlightening. I appreciate you spending some time and energy to put this article together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worthwhile! Imogene Dewain Mellette
Im grateful for the post. Really thank you! Want more. Hannah Geno Berlauda Karlotte Ruddie Wiltsey
Great article! We are linking to this great article on our website. Keep up the great writing. Rosita Davin Lunt
Excellent post! We will be linking to this great post on our website. Keep up the great writing. Fidela Ernie Burnie
I am regular reader, how are you everybody? This paragraph posted at this web site is actually fastidious. Erminie Prentiss Gallenz
I have read a few excellent stuff here. Certainly worth bookmarking for revisiting. I surprise how much attempt you place to create this type of fantastic informative site. Doti Les Suzann
It’s going to be finish of mine day, however
before ending I am reading this wonderful article to improve my know-how.
0mniartist asmr
Your style is very unique in comparison to other folks I’ve read stuff from.
Many thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this
site. 0mniartist asmr
Quality articles is the secret to interest the visitors to pay a visit the web page, that’s what this website is providing.
asmr 0mniartist
Asking questions are really nice thing if you are not understanding something fully,
but this post gives pleasant understanding even. 0mniartist asmr
This website was… how do I say it? Relevant!! Finally I have found something which helped me.
Kudos! 0mniartist asmr
I think what you posted made a bunch of sense. However,
think on this, suppose you composed a catchier post title?
I mean, I don’t wish to tell you how to run your blog, however suppose you added
something that grabbed people’s attention? I mean 你不可不知的Instagram限時動態廣告 – 跨際數位行銷有限公司行銷廣告圈 is kinda plain. You could glance at Yahoo’s home page and note how they write article titles to get viewers to open the links.
You might add a video or a related pic or two to grab readers interested about everything’ve written. Just my opinion, it could bring your website a
little bit more interesting.
each time i used to read smaller content which as well clear their motive, and that is also happening with this paragraph which
I am reading here.
Hey there! I’ve been reading your web site for some time now
and finally got the courage to go ahead and give you a shout out
from New Caney Texas! Just wanted to mention keep up the excellent job!
Hi, i feel that i noticed you visited my web site so i came to return the desire?.I am attempting to to find things to improve my website!I assume its adequate to
make use of some of your concepts!!
You really make it appear so easy together with your presentation but I
find this topic to be really something that I believe I would by no
means understand. It kind of feels too complex and extremely wide for me.
I’m taking a look forward on your next submit, I will attempt to get the dangle
of it!
hello!,I love your writing very a lot! share we keep in touch more approximately your article on AOL?
I require a specialist in this area to unravel my problem.
Maybe that’s you! Taking a look ahead to peer you.
I think this is one of the most important information for me.
And i am glad reading your article. But want to remark on some
general things, The website style is perfect, the articles is really excellent :
D. Good job, cheers
Hi there, yup this paragraph is genuinely pleasant and
I have learned lot of things from it about blogging.
thanks.
I’m very happy to find this great site. I wanted to thank you for your time for this wonderful read!!
I definitely liked every part of it and I have you saved as
a favorite to check out new things in your website.
scoliosis
naturally like your web site however you have to take
a look at the spelling on quite a few of your posts.
Several of them are rife with spelling issues and I find it very bothersome
to tell the truth however I will surely come again again. scoliosis
scoliosis
I have been surfing online more than 4 hours today, yet I never found any interesting article like yours.
It’s pretty worth enough for me. In my view, if all site owners and bloggers made good content as you
did, the web will be a lot more useful than ever before.
scoliosis
dating sites
I like the valuable info you provide in your articles.
I’ll bookmark your weblog and check again here regularly.
I’m quite certain I will learn plenty of new stuff right here!
Best of luck for the next! free dating sites https://785days.tumblr.com/
dating sites
Hello everyone, it’s my first pay a quick visit at this website, and article is
genuinely fruitful in favor of me, keep up posting these articles
or reviews. free dating sites
A fascinating discussion is worth comment. There’s no doubt that that you should write
more about this subject matter, it may not be a taboo
subject but typically folks don’t talk about such
topics. To the next! All the best!!
This info is priceless. When can I find out more?
First of all I want to say fantastic blog! I had a quick question in which I’d like
to ask if you don’t mind. I was interested to know how you center yourself and clear your head
before writing. I have had a tough time clearing my thoughts
in getting my ideas out there. I truly do enjoy writing
however it just seems like the first 10 to 15 minutes are usually wasted just
trying to figure out how to begin. Any recommendations or tips?
Thank you!
Hi there! This is kind of off topic but I need some help from an established blog.
Is it difficult to set up your own blog? I’m not
very techincal but I can figure things out
pretty quick. I’m thinking about creating my own but I’m
not sure where to start. Do you have any points or suggestions?
With thanks
I feel that is among the such a lot significant information for me.
And i’m glad studying your article. However should statement on few normal issues,
The site style is great, the articles is actually
excellent : D. Just right process, cheers
I have read so many content about the blogger lovers but this post is actually a good
piece of writing, keep it up.
Just want to say your article is as amazing. The clearness to your submit
is simply great and that i can think you’re a professional in this subject.
Well with your permission allow me to snatch your
feed to keep up to date with drawing close post.
Thank you 1,000,000 and please keep up the gratifying work.
Great blog here! Additionally your site lots up fast! What web host are you using?
Can I am getting your associate hyperlink
for your host? I want my web site loaded up as fast as yours lol
It’s a shame you don’t have a donate button! I’d certainly donate to this fantastic blog!
I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to new updates and will share this site with my
Facebook group. Chat soon!
Great blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple tweeks
would really make my blog stand out. Please let me know where you
got your theme. Thanks
My web page … best cannabis gummies
Valuable info. Fortunate me I discovered your web site by chance, and I’m surprised
why this coincidence didn’t happened in advance! I bookmarked it.
my web-site Best THC Gummies
Howdy! I know this is somewhat off topic but I was
wondering which blog platform are you using for this website?
I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at options for another platform.
I would be fantastic if you could point me in the direction of a good platform.
Review my webpage; delta 8 THC – Carri –
Excellent beat ! I wish to apprentice whilst you amend your web
site, how could i subscribe for a weblog website? The account helped me
a applicable deal. I had been tiny bit familiar
of this your broadcast provided shiny transparent concept
Also visit my web site; delta 8 gummies (http://www.thedailyworld.com)
It’s actually very complicated in this full of activity life to listen news on Television, so I only use world wide web for that reason,
and take the hottest information.
My web page: best delta 8 gummies
Hmm is anyone else having problems with the images on this blog loading?
I’m trying to find out if its a problem on my end or if it’s the blog.
Any feedback would be greatly appreciated.
My blog … best delta 8 gummies
It’s amazing to pay a visit this web site and reading the views of all friends on the topic of this
article, while I am also keen of getting familiarity.
Stop by my web site :: delta 8 THC
If some one desires expert view concerning running a blog then i suggest him/her
to go to see this web site, Keep up the fastidious job.
Here is my web blog – buy weed online
Useful information. Lucky me I found your website by chance, and I am surprised why this accident did not came about
earlier! I bookmarked it.
Also visit my homepage :: buy weed
I’ll immediately grasp your rss as I can not in finding your e-mail subscription link or newsletter service.
Do you have any? Kindly let me recognise in order
that I may just subscribe. Thanks.
Also visit my web blog where to find weed
Simply want to say your article is as amazing.
The clarity for your submit is just nice and that i can think you’re an expert in this subject.
Fine along with your permission let me to grab your feed to stay updated with impending
post. Thanks a million and please continue the enjoyable work.
I’ve been exploring for a bit for any high-quality
articles or blog posts in this sort of house . Exploring in Yahoo I
finally stumbled upon this site. Studying this information So i am happy
to show that I have an incredibly excellent uncanny
feeling I came upon exactly what I needed. I so much indisputably will make sure to don?t omit this site and provides it
a glance on a continuing basis.
Thank you for sharing your thoughts. I really appreciate your
efforts and I am waiting for your next post thank you once again.
Venta De Cialis Barcelona
it is a offer page
When I originally commented I seem to have clicked on
the -Notify me when new comments are added- checkbox
and from now on each time a comment is added I receive four emails with the
exact same comment.
Perhaps there is a way you can remove me from
that service? Many thanks!
http://fireworksmuzik.com/mac-dre-can-shout-prod-dj-epik-fireworks-prod/
http://lesecretdesabeilles.com/index.php/2017/08/18/bonjour-tout-le-monde/
I was curious if you ever considered changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?|
It’s in fact very complicated in this busy life to listen news on TV, therefore I just use web for that reason, and take the most up-to-date news.|
Hi there! I could have sworn I’ve visited your blog before but after going through some of the posts I realized it’s new to me. Regardless, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back regularly!|
obviously like your web-site however you have to check the spelling on several of your posts. Several of them are rife with spelling issues and I to find it very bothersome to tell the truth nevertheless I’ll definitely come again again.|
Excellent goods from you, man. I have understand your stuff previous to and you’re just too great. I really like what you have acquired here, certainly like what you are stating and the way in which you say it. You make it enjoyable and you still care for to keep it sensible. I cant wait to read far more from you. This is actually a terrific web site.|
Excellent pieces. Keep posting such kind of info on your page. Im really impressed by it.
Everyone loves what you guys are usually up too. Such clever work and coverage! Keep up the very good works guys I’ve included you guys to blogroll.|
Hey! Someone in my Facebook group shared this site with us so I came to check it out. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Exceptional blog and excellent design.|
Attractive component of content. I just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed account your weblog posts. Anyway I’ll be subscribing for your augment and even I success you get right of entry to constantly rapidly.|
That is a good tip especially to those new to the blogosphere. Short but very accurate information… Thanks for sharing this one. A must read post!|
Hi, I desire to subscribe for this weblog to take newest updates, thus where can i do it please help out.|
I think this is among the most vital information for me. And i am glad reading your article. But wanna remark on few general things, The web site style is ideal, the articles is really great : D. Good job, cheers|
Hi, i think that i noticed you visited my weblog so i came to return the prefer?.I’m trying to to find things to enhance my website!I guess its good enough to make use of some of your ideas!!|
This is really fascinating, You are an overly skilled blogger. I have joined your feed and look ahead to in the hunt for more of your great post. Additionally, I have shared your site in my social networks|
I am sure this piece of writing has touched all the internet viewers, its really really nice post on building up new web site.|
It’s best to take part in a contest for among the finest blogs on the web. I will recommend this website!
Well I sincerely liked studying it. This subject procured by you is very practical for proper planning.
Hi would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a fair price? Kudos, I appreciate it!
You are a very smart person!
Your style is really unique compared to other folks I have read stuff from.
Many thanks for posting when you have the opportunity, Guess I’ll just book mark
this web site.
Hi there! Do you use Twitter? I’d like to follow you if that would be okay. I’m definitely enjoying your blog and look forward to new updates.
Very good website you have here but I was curious about if you knew of any community forums that cover the same topics discussed here? I’d really like to be a part of community where I can get feed-back from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Thanks a lot!
I’m impressed, I have to say. Actually hardly ever do I encounter a weblog that’s both educative and entertaining, and let me inform you, you’ve gotten hit the nail on the head. Your concept is outstanding; the problem is one thing that not enough individuals are speaking intelligently about. I’m very comfortable that I stumbled throughout this in my search for something regarding this.
I really like what you guys tend to be up too. This kind of clever work and exposure! Keep up the awesome works guys I’ve you guys to my blogroll.
Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!
Hello, i think that i noticed you visited my web site so i came to “return the favor”.I am attempting to in finding issues to improve my site!I guess its adequate to make use of some of your concepts!!
Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any points for inexperienced blog writers? I’d genuinely appreciate it.
This actually answered my problem, thanks!
belangrikste ivermectin pour on for chickens okresleniu what
is stromectol 3 mg used for? hydroxychloroquine tablets –
ivermectin for chickens dosage [url=http://hydroxychloroquine-200.com/#]hydroxychloroquine banned[/url] automated side effects of
ivermectin
You have brought up a very fantastic details, regards for the post.
Enjoyed reading this, very good stuff, regards. “It is well to remember that the entire universe, with one trifling exception, is composed of others.” by John Andrew Holmes.