跨際數位行銷有限公司發現Instagram的限時動態廣告正在掀起一股潮流。這個新功能的出現，讓行銷人員感到非常開心。但是你知道Instagram的限時動態廣告怎麼使用嘛？如果你不知道的話，就讓我們來告訴你吧！
什麼是Instagram限時動態廣告？
Instagram限時動態廣告會放置在用戶的限時動態欄中，並且顯示在應用程式的最上方。他是一個全螢幕且垂直的影像，所以整個手機螢幕都會是廣告的畫面。廣告可以被使用者向右滑過，而你可以在限時動態廣告當中置入你的文章，或是增加”向上滑動”功能將用戶導入你的網站，或是商品頁面來提高CTA(Call to Action)。
跨際數位行銷有限公司告訴你Instagram限時動態廣告的7大好處
- 提升品牌意識
- 增加觸及率
- 增加影片被瀏覽次數
- 提升轉換率
- 提高應用程式安裝率
- 增加網頁流量
- 用戶開發
如何製作Instagram限時動態廣告？
首先你要替新的廣告或是已經存在的廣告選擇行銷目標，並且替你的廣告命名。之後在對你要的觸及觀眾進行鎖定，還有你的預算限制。你可以選擇放置單一圖片的廣告，或者是一則影片。而你可以選擇使用”向上滑動”功能，將頁面導入你希望使用者看到的網站。
Instagram限時動態廣告的尺寸和規格：
你有3種尺寸可以選擇分別是：方形(1:1)、橫向(1.91:1)還有垂直(4:5)。通常建議的解析度是1080 x 1920像素，不過你也可以調整成600 x 1067像素。
圖片的規格：
檔案類型：.jpg 或 .png
檔案大小：上限30MB
時間長度：5秒鐘
影片的規格：
檔案類型：.mp4 或 .mov
檔案大小：上限 4GB
時間長度：上限15秒
支援的編解碼器：H.264, VP8
如何避免廣告被向右滑掉？
你可以鎖定你希望看到廣告的客群，你可以透過以下幾點來鎖定你的廣告客群：
- 用戶資訊
- 網站瀏覽：曾經瀏覽過你的網站的用戶
- 應用程式使用：曾經使用過你的app的用戶
- 線下活動：曾經去過你店面或是透過手機連絡公司的用戶
- 參與度：曾經和你的Facebook或Instagram文章有過互動的用戶
針對以上幾種用戶發出你的廣告，可以降低廣告直接被向右滑掉的機率。也可以吸引對你公司有興趣的潛在客戶。
你也可以試試看輪播式廣告，一次的輪播式廣告會有3個限時動態廣告。每個可以長達15秒，所以你總共會有45秒的時間。利用輪播式廣告讓用戶沒辦法一次滑過，也說不定可以讓他們對你留下印象。
爭取廣告一開始的幾秒鐘
一開頭的幾秒也是避免讓你的廣告被馬上滑掉的關鍵，你可以把握以下幾點來進行操作：
- 加上背景音樂：60%的用戶在觀看限時動態時會打開聲音，利用廣告一開始的音樂趣吸引用戶是個不錯的選擇。
- 將商標或店名放在明顯處，這樣Instagram用戶就會在前幾秒對你留下印象。
- 幫你的廣告總結：雖然你的輪播式廣告可以長達45秒，但是不要讓觀看用戶到最後一秒才知道你想表達的訊息。因為在這過程中，他們可能會失去耐心。
除了Instagram限時動態廣告，還有Facebook廣告以及Google關鍵字等等……。如果想了解更多Facebook廣告和Google關鍵字，可以參考Facebook廣告和Google關鍵字哪個好，以及他們的優缺點。行動裝置廣告儼然成為一種時下新趨勢，所以趕緊了解新趨勢，並且跟上潮流吧！
受益良多，謝謝
這幾年IG變得很熱門
感謝分享：）
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