跨際數位行銷有限公司限時動態廣告的介紹
跨際數位廣告圈

你不可不知的Instagram限時動態廣告

跨際數位行銷有限公司發現Instagram的限時動態廣告正在掀起一股潮流。這個新功能的出現,讓行銷人員感到非常開心。但是你知道Instagram的限時動態廣告怎麼使用嘛?如果你不知道的話,就讓我們來告訴你吧!

什麼是Instagram限時動態廣告?

Instagram限時動態廣告會放置在用戶的限時動態欄中,並且顯示在應用程式的最上方。他是一個全螢幕且垂直的影像,所以整個手機螢幕都會是廣告的畫面。廣告可以被使用者向右滑過,而你可以在限時動態廣告當中置入你的文章,或是增加”向上滑動”功能將用戶導入你的網站,或是商品頁面來提高CTA(Call to Action)。

跨際數位行銷有限公司告訴你Instagram限時動態廣告的7大好處

  • 提升品牌意識
  • 增加觸及率
  • 增加影片被瀏覽次數
  • 提升轉換率
  • 提高應用程式安裝率
  • 增加網頁流量
  • 用戶開發

如何製作Instagram限時動態廣告?

首先你要替新的廣告或是已經存在的廣告選擇行銷目標,並且替你的廣告命名。之後在對你要的觸及觀眾進行鎖定,還有你的預算限制。你可以選擇放置單一圖片的廣告,或者是一則影片。而你可以選擇使用”向上滑動”功能,將頁面導入你希望使用者看到的網站。

Instagram限時動態廣告的尺寸和規格:

你有3種尺寸可以選擇分別是:方形(1:1)、橫向(1.91:1)還有垂直(4:5)。通常建議的解析度是1080 x 1920像素,不過你也可以調整成600 x 1067像素。

圖片的規格:

檔案類型:.jpg 或 .png

檔案大小:上限30MB

時間長度:5秒鐘

影片的規格:

檔案類型:.mp4 或 .mov

檔案大小:上限 4GB

時間長度:上限15秒

支援的編解碼器:H.264, VP8

如何避免廣告被向右滑掉?

跨際數位行銷有限公司限時輪播式廣告可以降低被跳過的機率

你可以鎖定你希望看到廣告的客群,你可以透過以下幾點來鎖定你的廣告客群:

  • 用戶資訊
  • 網站瀏覽:曾經瀏覽過你的網站的用戶
  • 應用程式使用:曾經使用過你的app的用戶
  • 線下活動:曾經去過你店面或是透過手機連絡公司的用戶
  • 參與度:曾經和你的Facebook或Instagram文章有過互動的用戶

針對以上幾種用戶發出你的廣告,可以降低廣告直接被向右滑掉的機率。也可以吸引對你公司有興趣的潛在客戶。

你也可以試試看輪播式廣告,一次的輪播式廣告會有3個限時動態廣告。每個可以長達15秒,所以你總共會有45秒的時間。利用輪播式廣告讓用戶沒辦法一次滑過,也說不定可以讓他們對你留下印象。

爭取廣告一開始的幾秒鐘

跨際數位行銷有限公司把握開頭的時間

一開頭的幾秒也是避免讓你的廣告被馬上滑掉的關鍵,你可以把握以下幾點來進行操作:

  • 加上背景音樂:60%的用戶在觀看限時動態時會打開聲音,利用廣告一開始的音樂趣吸引用戶是個不錯的選擇。
  • 將商標或店名放在明顯處,這樣Instagram用戶就會在前幾秒對你留下印象。
  • 幫你的廣告總結:雖然你的輪播式廣告可以長達45秒,但是不要讓觀看用戶到最後一秒才知道你想表達的訊息。因為在這過程中,他們可能會失去耐心。

除了Instagram限時動態廣告,還有Facebook廣告以及Google關鍵字等等……。如果想了解更多Facebook廣告和Google關鍵字,可以參考Facebook廣告和Google關鍵字哪個好,以及他們的優缺點。行動裝置廣告儼然成為一種時下新趨勢,所以趕緊了解新趨勢,並且跟上潮流吧!

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